Everything old is new again with Earnest Sewn’s Vintage Exchange Program

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Earnest Sewn has started a “Vintage Exchange Program,” which provides fashionistas with design inspiration and customers with a 30% discount incentive and a shot at getting their name slapped on a pair of Earnest Sewn jeans.

The brand is asking customers to bring back their well-worn Earnest Sewn jeans to any of their retail stores in exchange for a 30% discount on a new pair. The design team will review the returns and take inspiration from the distress marks and wear patterns of the jeans to create an authentic vintage aesthetic. If the style makes it into the next seasonal collection, the jeans will be named after the customer who returned the worn pair.

Your seat marks can secure your place in denim history. Or at the very least, get that 30% off your next pair of jeans.

Earnest Sewn Co., Malibu Country Mart, 3835 Cross Creek Road, ste. #17 Malibu.

-- Melissa Magsaysay