Seagram Co. realigned its liquor marketing.

Joseph E. Seagram & Sons Inc., a distilled-spirits unit of the firm, said the reorganization is intended to reduce competition between Seagram brands and improve sales performance in the difficult U.S. market. The plan, which will go into effect Feb. 1, will result in “substantial” cutbacks in personnel. The company said it will attempt to find other jobs for the affected employees, who number about 200.