PR People See Need for ‘Educating’ Clients
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The three ingredients to look for in a public relations agency are: reputation, expertise and results. The public relations profession has progressed much like the medical industry. For treatment of eye disorders, a person would be advised to visit an ophthalmologist. For public relations programs, real estate corporations should go to an agency that specializes in real estate clients.
RICHARD S. BORDEN
Westlake Village
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