TV & VIDEO - Oct. 15, 1987
- Share via
The Telemundo Group Inc., a Spanish-language TV network that includes KVEA in Los Angeles and stations in Puerto Rico, New York, Miami and the San Francisco-San Jose markets, has hired Market Opinion Research Co. to conduct what it says is one of the most comprehensive studies yet of the Latino market. The $250,000 study will examine Latino attitudes toward television, advertising, language preference and buying habits through 1,200 viewer interviews. New York-based Reliance Capital Group is the majority owner of publicly traded Telemundo.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
