MARKETING

New Clientele: Anderson Communications in Newport Beach has added Total Control Information to its list of clients. The company, based in Santa Ana, develops software for grocery and drug stores. . . . Forsythe Marcelli Johnson Advertising in Newport Beach has become the first agency of record for Watson Pharmaceuticals. Watson, based in Corona, makes and markets off-patent pharmaceuticals. . . . Ponzi Research Services in Trabuco Canyon has launched an evaluation of the Orange County March of Dimes’ major fund-raiser, WalkAmerica. The research is intended to make the fund-raiser more successful and use some of the elements of its success in other events. . . . El Pollo Loco, the restaurant chain based in Irvine, has chosen Leone & Leone Ltd. of San Juan Capistrano to orchestrate its public relations and promotions. . . . Emulex Corp. of Costa Mesa has chosen Santa Ana’s Roberts, Mealer & Co. to handle the advertising and public relations for its Micro Devices division, which is expected to spin off as a separate, publicly owned semiconductor company later this year.