Survival No Problem for Disaster-Based Firm

The past year’s floods, hurricanes and earthquakes have helped double the sales of Survivor Industries Inc., reports Howard Wallace, the Newbury Park firm’s president and chief executive.

Survivor produces emergency kits containing blankets, water and its own high-nutritional food bars. The company’s annual revenues are running at an $8-million pace for ‘94, which would be up from $4 million last year and $2 million in 1992, Wallace reports.

“At one time, we sold mostly to the armed forces and multinational companies. Now, the majority of our business is retail. People are becoming emergency-conscious,” he said.

Privately-held Survivor has 40 employees at its plant on Azurite Circle. “We’d love to supply our kits to the people who are starving in Africa and other parts of the world,” Wallace noted. “But dealing with the bureaucracies involved can be difficult, to say the least.”