COMPANY TOWN

Music: Looking to expand its presence in the budding domestic Latin music market, PolyGram has launched HOLA Recordings, a joint label venture with Wasserstein Perella Entertainment and Jellybean Benitez, an acclaimed producer who has worked with Madonna, Julio Iglesias and Ruben Blades. New York-based HOLA, which stands for Home of Latin Artists, will manufacture and distribute pop and R&B; records by bilingual acts for simultaneous release in English and Spanish.