OTHER NEWS - Sept. 21, 1996
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Campbell to Test Home Delivery of Healthy Meals: Camden, N.J.-based Campbell Soup Co. in January will expand its frozen food offerings by test-marketing in Ohio a program to home-deliver what it calls clinically proven meals to combat high blood pressure, high cholesterol and diabetes. Campbell worked secretly on the meal program for five years in conjunction with the American Heart Assn. and the American Diabetes Assn., the company said. The meals, to be marketed as “Intelligent Quisine,” are to be shipped via United Parcel Service. Customers will get their food supply delivered weekly. The cost for three meals and one snack seven times a week is $79.95.
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