Monarchy Boosts Stake in Puma

Film production company Monarchy/Regency announced Tuesday that it had exercised an option to raise its stake in German sneaker-and-sportswear maker Puma from 12.5% to 25%. Terms were not disclosed; the market value of the Puma stock purchased by Monarchy/Regency is $47.2 million. The company that produced such films as “L.A. Confidential” and “Pretty Woman” first invested in Puma in November 1996.

A representative said that in addition to seeing Puma as a straight investment, the company saw possible synergy (such as product placement) with the sportswear maker. Fashion has become a part of media “lifestyle” coverage that also encompasses sports and entertainment.