Ad Ratings
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American Honda Motor Co., which just introduced a redesigned Accord, led the prime-time advertising sweepstakes in Los Angeles for the week of Sept. 22 to 28. It aired 57 commercials during prime-time network broadcasts, for a total of 386.1 rating points that week.
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Product Household rating* Total ads Honda Accord autos 386.1 57 Burger King restaurants 263.3 33 DreamWorks “Peacemaker” movie 213.8 28 Isuzu Rodeo trucks 200.6 22 MCI telephone services 190.1 31 Sears, Roebuck & Co. stores 157.2 15 KFC restaurants 140.2 14 Carl’s Jr. restaurants 135.2 32 Home Depot stores 134.9 22 Chevron gasoline 134.3 33
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* Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research, Monitor-Plus service
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