Drypers Agrees to Modify Dryness Claims

Drypers Corp. has agreed to modify its advertising for Drypers disposable diapers and training pants to limit claims about “breathability” and to more clearly communicate the basis for comparative claims of skin dryness. The company also agreed to avoid miscommunication about leakage prevention and to limit the extent of “aloe vera” and “baking soda” performance claims. Procter & Gamble, maker of Luvs and Pampers, had challenged the claims and filed a complaint with the National Advertising Review Board of the Better Business Bureau.