Sega President Replaced
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Sega of America Inc. replaced its president, Bernard Solar, just as the video game maker is about to launch its high-powered Dreamcast game system, designed to revive flagging sales. Sega did not say whether Solar, who has been a marketing force for Dreamcast, was fired or resigned Wednesday.
Toshiro Kezuka, who joined the company this year as deputy chairman, was named vice chairman and chief operating officer to replace Solar. Kezuka was head of domestic sales and distribution for Sega Enterprises Ltd., the Japanese parent company, and previously served as president of Honda France. Kezuka predicted that the change will not affect the Dreamcast launch, scheduled for 15,000 stores Sept. 9.
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