Mission Foods to Set Up Tortilla Factory in Disney Park

Mission Foods Corp. will sponsor a tortilla factory attraction in a “made in California” section of Walt Disney Co.’s new Anaheim theme park, Disney’s California Adventure, officials said Monday.

Mission, which moved its U.S. headquarters from Los Angeles to Dallas last year, will release details Wednesday in Rancho Cucamonga, where the company operates a large manufacturing plant, spokeswoman Rosa Esquivel said. Mission is a subsidiary of Mexico City-based Gruma S.A. de C.V., the leading worldwide producer of corn and flour tortillas.

Previously announced sponsors of Disney’s California Adventure attractions demonstrating how products are made include the Robert Mondavi Winery and San Francisco sourdough bread maker Andre Boudin Bakery Inc.

Disney’s California Adventure is scheduled to open in 2001 on a former Disneyland parking lot. Disney’s $1.4-billion expansion in Anaheim includes a 750-room luxury hotel and a large entertainment-oriented mall, Downtown Disney, as well as the theme park.