In Lucent’s, Old Navy’s Camp

Lucent’s commercials are simple, understated and effective (Letters, Dec. 31). Lucent’s typeface is more retro than out of date. As for the guy’s monotone voice in the Lucent ad, he’s reading his screen as he thinks/types--he’s not performing Shakespeare.

My only problem with its ads is that, after all these years, I still don’t know what Lucent wants me to buy. As for Old Navy’s commercials, they are supposed to be dorky. It’s called “camp.”

PAUL SCHOWALTER

Fullerton