Autobytel.com Starts $15-Million Ad Drive
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Autobytel.com Inc. launches a new advertising campaign today, with the Irvine Internet car-buying service depending heavily on good-old television.
Autobytel.com, which was the first Internet company to buy TV time during a Super Bowl (in 1997), has allocated about a third of the new campaign’s $15-million budget to television and print.
Internet advertising makes up the remaining two-thirds, but most of that is tied up in co-marketing agreements with high-traffic Web sites, rather than in banner ads.
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