TV Ratings Report
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
NBC
Last week: 5.5
Season to date: 6.0
*
ABC
Last week: 4.5
Season to date: 4.7
*
CBS
Last week: 3.9
Season to date: 4.1
*
Fox
Last week: 3.7
Season to date: 3.7
*
WB
Last week: 1.8
Season to date: 1.7
*
UPN
Last week: 1.4
Season to date: 1.4
Size of group: 124.5 million
Early Morning
Ratings for adults 25-54
Network: NBC (Today)
Last week: 2.3
Season to date: 2.3
*
Network: ABC (Good Morning)
Last week: 1.6
Season to date: 1.6
*
Network: CBS (This Morning)
Last week: 1.1
Season to date: 1.1
Size of group: 118 million
Daytime
Ratings for women 18-49
Network: ABC
Last week: 2.5
Season to date: 2.5
*
Network: CBS
Last week: 2.4
Season to date: 2.4
*
Network: NBC
Last week: 1.5
Season to date: 1.5
Size of group: 62.7 million
Late Night
Ratings for adults 18-49
Network: NBC (Leno)
Last week: 2.4
Season to date: 2.4
*
Network: CBS (Letterman)
Last week: 1.5
Season to date: 1.7
*
Network: ABC (Nightline/Politically Incorrect)
Last week: 1.3
Season to date: 1.3
Size of group: 124.5 million
Saturday Morning
Ratings for children 2-11
Network: WB
Last week: 4.6
Season to date: 4.3
*
Network: ABC
Last week: 3.0
Season to date: 2.7
*
Network: Fox
Last week: 2.7
Season to date: 3.0
Size of group: 39.8 million
Sources: Nielsen Media Research, networks
Note: Each rating point equals 1% of group.
