Wet Seal, Seventeen to Link Internet Sites
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Wet Seal Inc., the Foothill Ranch young women’s apparel retailer, and Primedia Inc.’s Seventeen magazine said Friday that they have agreed to link their Web sites.
In a news release, Wet Seal said it is a sponsor of Seventeen magazine’s mall trend tour. Additionally, Wet Seal agreed with Epic Records Group, a unit of Sony Corp.’s Sony Music, to help promote singer Mandy Moore. Epic released the 15-year-old’s single “Candy” last month.
Wet Seal plans to feature Moore on its national magazine ads in December and on in-store banners, as well as hold an in-store contest to meet Moore.
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