Microsoft Cuts Price of Xbox in Europe
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Ramping up the competition in game consoles, Microsoft Corp. cut the price of its Xbox machine in Europe.
The move to slash prices by as much as 20% puts pressure on Sony Corp. and Nintendo Co. to follow suit. Retailers and analysts are widely anticipating a drop in U.S. console prices this year.
Although Microsoft loses money on each console it sells, the Redmond, Wash., firm makes money selling and licensing games for its consoles.