Disney to Test Disposable DVDs
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If Walt Disney Co. gets its wish, an experimental type of DVD will begin flying off store shelves this week -- and self-destructing 48 hours later.
Disney movies on disposable DVDs are set to arrive in convenience stores, pharmacies and other outlets in a four-city test of whether Americans will pick up a limited-life DVD rather than dropping by a video rental store.
The red DVDs turn an unreadable black 48 hours after being opened, exposing them to oxygen which reacts with the disc in a process similar to how Polaroid film develops.
The DVDs, which are being distributed by Buena Vista Home Entertainment, Disney’s home video unit, will carry a suggested price of $6.99.
From Reuters
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