Toyota, Honda Score Well in Buyer Survey

Toyota Motor Corp.’s Scion brand led the Japanese automaker to more segment victories than any other car company in a survey of buyer satisfaction. Honda Motor Co. was the overall winner, however, and General Motors Corp. was the top performer among U.S. automakers.

The Scion xA was the highest-ranking small car, and the Scion xB was tops in the small, multifunction segment, according to the survey by Strategic Vision Inc., a San Diego-based marketing research firm and consultant to automakers.

The survey, in its 10th year, questioned 69,000 buyers of 2005 model year vehicles.