My TV show’s Internet tie-in
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Taking a page from its sister News Corp. company MySpace, My Network TV is launching a website that promises more than outtakes from their shows. Instead, it’s a virtual lifestyle portal.
On mynetworktv.com, characters will talk about their clothes and offer fashion advice for different body types (Attention advertisers: sponsorship opportunities galore). A therapist will examine the behavior on the shows and give relationship advice based on what the characters are doing. There will even be recipes, based on food in the series.
All the video clips can be easily e-mailed and uploaded to hand-held devices.
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--Matea Gold
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