Bilingual effort begins publicizing ER’s closure
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County health officials have launched a bilingual effort to inform residents of South Los Angeles and nearby communities of the closing of the emergency room at Martin Luther King Jr.-Harbor Hospital, they told supervisors Tuesday.
The $300,000 campaign includes a mailing to 300,000 households, hundreds of radio spots in English and Spanish, which will air for six weeks; ads in community newspapers and placards in buses, bus shelters and grocery stores.
The notices also explain that urgent care is available at the site of the now-closed hospital, in Willowbrook, seven days a week from 8 a.m. to midnight.
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