A serious spin on niche housing
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If you can develop subdivisions specifically to appeal to golfers, maybe it’s not such a stretch to wrap your marketing around a bicycling theme -- for serious cyclists.
The developers of the proposed Pla d’Adet subdivision in Greenville, S.C., aren’t just throwing in your basic bike path. They envision a 36,000-square-foot training center with weight room, indoor “cycling studio” and outdoor tracks, according to local media and sports reports.
It’s the dream of professional cyclist George Hincapie, who also expects triathletes to buy homes at the 85-unit development, which is to break ground in September.
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