Rolling Stone shrinks format

Rolling Stone magazine is shrinking with the times.

After more than four decades of standing out with a larger format than other magazines, it will look like everyone else starting with the Oct. 30 issue, due out this week.

The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper.