Do those annoying magazine subscription cards really work?
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Godfrey is fed up with those subscription cards that come tumbling out of magazines. Why do publishers bother using them?
The publishing industry calls these things “blow-in” cards, and they’ve been around for years as a way to attract new subscribers.
ASK LAZ: Smart answers to consumer questions
In 2009, the New York Times reported that blow-in cards appeared to be falling out of favor as digital distribution grew. But there’s not much evidence to back that up.
So why does this pesky practice persist? Check out today’s “Ask Laz” video.
If you have a consumer question, email me at [email protected] or contact me via Twitter @Davidlaz.
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