Rags to riches
![Husband-and-wife team Enrique Varela and Graciela Mier de Varela of Zacatecas, Mexico, were the top Herbalife distributors in the world last year, racking up network sales topping $100 million. The key to their success: finding ways to sell the company's diet-shake mixes and other wares to relatively poor customers.](https://ca-times.brightspotcdn.com/dims4/default/da16b45/2147483647/strip/true/crop/500x333+0+0/resize/500x333!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F9c%2F21%2F15134c3ae5d2e7303e93f348d89f%2Flat-herbalife-jnnpwakn.jpg)
Husband-and-wife team Enrique Varela and Graciela Mier de Varela of Zacatecas, Mexico, were the top Herbalife distributors in the world last year, racking up network sales topping $100 million. The key to their success: finding ways to sell the company’s diet-shake mixes and other wares to relatively poor customers. (Jennifer Szymaszek / For The Times)
![Herbalife](https://ca-times.brightspotcdn.com/dims4/default/3e5a135/2147483647/strip/true/crop/500x341+0+0/resize/500x341!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F9f%2F52%2Fb545d64cf2263851200a58da33a3%2Flat-herbalife-jnnpwekn.jpg)
Top sellers Enrique Varela and Graciela Mier de Varela attend an Herbalife Nutrition Club meeting in an upper-class residence in Zacatecas, Mexico. This year, the couple received a check for $1.8 million, the largest bonus in the history of the multi-level marketing company. (Jennifer Szymaszek / For The Times)
![Herbalife](https://ca-times.brightspotcdn.com/dims4/default/34bc671/2147483647/strip/true/crop/500x345+0+0/resize/500x345!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F67%2F4a%2Fd8c790a2e49dcf91261987fb1561%2Flat-herbalife-jnnpy7kn.jpg)
Gisela Anahi Gutierrez, center, delivers a nutritional shake to Enrique Varela, left, at the Herbalife club meeting in Zacatecas. Varela and his wife pioneered the concept of making Herbalife into a social activity through Nutrition Clubs, now 30,000 strong in Mexico. (Jennifer Szymaszek / For The Times)
![Herbalife](https://ca-times.brightspotcdn.com/dims4/default/a03a7d3/2147483647/strip/true/crop/500x343+0+0/resize/500x343!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fb0%2F75%2Faa002b345956dd2af15d0204d807%2Flat-herbalife-jnnpwtkn.jpg)
Antonio Lara, 23, drinks an herbal tea, part of his morning ritual, at the Herbalife Nutrition Club meeting in Zacatecas. (Jennifer Szymaszek / For The Times)
Advertisement
![Herbalife](https://ca-times.brightspotcdn.com/dims4/default/00c9f1d/2147483647/strip/true/crop/500x330+0+0/resize/500x330!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fbc%2Ff4%2F7233ba425f96ca9c0b01a3d01536%2Flat-herbalife-jnnpzakn.jpg)
Alejandro Aguillar receives a facial during the Herbalife Nutrition Club meeting in Zacatecas. (Jennifer Szymaszek / For The Times)
![Herbalife](https://ca-times.brightspotcdn.com/dims4/default/715531f/2147483647/strip/true/crop/500x334+0+0/resize/500x334!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fd5%2F68%2F7843282abaf7d4260c3e959fb5c9%2Flat-herbalife-jnnpvvkn.jpg)
Juana Mata Tenorio, 61, left, and Eucevia Perez Sanchez, 74, drink herbal tea at the Herbalife club meeting. (Jennifer Szymaszek / For The Times)