Photos: American Apparel reboots
New CEO Paula Schneider is planning a culture change at American Apparel. (Mark Boster / Los Angeles Times)
With a new CEO at the helm, the alterations at American Apparel Inc. are already evident in its advertising: Gone are the half-naked young women splayed on billboards; now the models tend to be fully dressed in the company’s hip clothing.
Workers at American Apparel sew and package the company’s black hoodies at the downtown Los Angeles factory. (Mark Boster / Los Angeles Times)
American Apparel workers package the company’s garments in L.A. (Mark Boster / Los Angeles Times)
An employee operates machinery in the knitwear division at the American Apparel factory in Los Angeles. (Mark Boster / Los Angeles Times)
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Skilled hands still guide the machines and tools that make the knitwear at the American Apparel factory in Los Angeles. (Mark Boster / Los Angeles Times)
Skilled hands still guide the machines and tools that make the knitwear at the American Apparel factory in Los Angeles. (Mark Boster / Los Angeles Times)
Spools of brightly colored yarn and thread are used to stitch some of the knitwear at the American Apparel factory in Los Angeles. (Mark Boster / Los Angeles Times)
Freshly cut red tank tops are ready for final assembly at American Apparel in Los Angeles. (Mark Boster / Los Angeles Times)
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A quality control team inspects merchandise at the American Apparel factory in Los Angeles. (Mark Boster / Los Angeles Times)
Paula Schneider is the new CEO of American Apparel. (Mark Boster / Los Angeles Times)
American Apparel is toning down its sexy ads. (Mark Boster / Los Angeles Times)
Pedestrians cross 7th Street in front of the American Apparel building in downtown Los Angeles. (Mark Boster / Los Angeles Times)