Opinion: Some advice for Starbucks on succeeding in Italy: Make your coffee drinks taste like coffee
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To the editor: To Chief Executive Howard Schultz and the management team of Starbucks, with regards to their attempt to open a coffee shop in Italy, I have three suggestions.
First, do not drown your espresso drinks with milk. The Italians (along with many Americans) enjoy the taste of the espresso in cappuccino.
Second, a proper macchiato does not include any flavoring in addition to the espresso and froth.
Finally, learn to brew a good cup of basic coffee so the customer can enjoy his or her drink without the need of any additives like milk, cream or cinnamon. A good cup of coffee should be able to be enjoyed neat.
Other than that, lots of luck in Italy.
Michael Simonian, Laguna Niguel
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